How much does a protection Dog Cost?
Transparent pricing. Individual dogs. No surprises.
Not the cheapest dog on the internet. Not the most expensive dog on the internet. The best one.
Trained Adults$45-65K
The cornerstone of the program and our premium offering. Companionship, security, and fun. Delivered to your door.
Trained Adolescents$10-25K
5–18 months old. The world's finest working dog genetics. Award-winning training. Quality from the ground up. Delivered to your door.
PuppiesFrom $5,500
8-week-old puppies from our award-winning program. Produced from dogs that are as good as it gets in German Shepherd and Belgian Malinois genetic material.
As with horses, cars, or anything of quality, pricing is dependent on the individual dog. With this in mind, there are three areas on which we focus. Puppies, Trained Adolescents and the Fully Trained Adult. Puppies, generally between 8 to 12 weeks of age, are priced from $5,500. Obedience trained adolescents, depending on the age of the individual dog, are between $10,000 and $25,000. The fully trained adults are currently priced at $45,000-$65,000. While there are exceptions in each age group, this is a general idea of our pricing. Our goal is to help you determine which of these age groups fits your lifestyle. Then select an individual within one of these age groups. The end result is a dog that will provide years of security, companionship, and fun. That's what we call Huggable Security™. For pricing by breed, see our German Shepherd price guide and our Belgian Malinois price guide.
Free ConsultationTrusted by People You Know
THE TONIGHT SHOW · ESPN'S GREAT OUTDOORS · THE JOE ROGAN PODCAST · AMERICAN HARD ASSETS · GUN WORLD
For nearly 50 years, when national media wants to show America what a protection dog is, they talk about us.
Featured on the Tonight Show
Terry Bradshaw talks about his protection dog on The Tonight Show with Jay Leno.
Before You See a Number, Understand What You're Buying.
A trained protection dog is not a product. It is the result of decades of expertise, top-producing genetic material, years of methodical training, and a living commitment to your family's safety. The price reflects all of that.
You're Buying Full-Time Development, Start to Finish
You're buying a life's work. Almost 50 years of passion in protection dog training and breeding. From selecting genetic material for breeding, then overseeing the process from conception to a fully trained young adult protection dog. A single dog represents years of continuous investment in money, time, and expertise. It represents years of relationships with the top working dog people in the world, the top nutritionists, and relationships with veterinarians and universities. Priced correctly, this is conservative.
You're Buying Access to a Training Methodology Developed Since 1978
Wayne's training system wasn't developed in a classroom. It was developed by almost 50 years on the training field, where his work was measured against the top trainers in the world, competing in the world's toughest competitions. The methodology behind every dog we place comes from the same passion that produced winners in the world's toughest training competitions. That commitment of time and knowledge cannot be replicated. And while it can be priced at a value, it cannot be cheap.
You're Buying Access to Genetic Material That Most Can't Get
Wayne's relationships with the top working dog breeders and trainers in the world were built through mutual respect in competition at the highest levels. These are the genetics producing the top working dogs in the world. There's no finer genetic material available. And we have it.
You're Buying a Living, Ongoing Relationship - Not a Transaction
Your dog is delivered to your door. Wayne's team is available for the lifetime of your dog. The price includes support, expertise, and the confidence that comes with standing behind every placement since 1978.
What Is Always Included—Regardless of Price Point.
Our Commitment and best efforts to help you enjoy the same quality in companionship, security and fun that we have experienced for almost 50 years.
When many of America's Most Recognizable Names Need Security, They Call us.
A protection dog is a deeply personal purchase. The fact that public figures with access to every security option in the world choose us is the most credible endorsement of all.
National Media
Featured on the Tonight Show, ESPN's Great Outdoors and the Joe Rogan Podcast.
"One of the most impressive animals I have ever seen in my life - and one of the best things I have ever purchased."
Terry Bradshaw — NFL Hall of Fame Quarterback on his dog Cash.
Also Trusted By
Individuals and Families like yours
Prevent violence and crime before it happens. Home invasions, domestic violence, assault and random acts of violence.
🏛️ Government
Domestic officials, foreign dignitaries, and government personnel requiring the highest standard of working dog.
💼 Executives
Fortune 500 leaders and high-net-worth business owners with families, estates, and elevated profiles.
They could have bought a dog from anyone in the world. They called us.
trusted&proven
Joey and Brittany Logano
3x NASCAR Cup Series Champion
"Awesome dog!
We love him. Definitely a security upgrade and lots of fun to train.
Thanks Wayne!"
Terry Bradshaw
Hall of Fame Quarterback
We've had security issues on the ranch. Cash is by far the best thing we've done. He does such a great job and is now part of the family. We love him. Thanks Wayne. Cash is awesome.
Suzy Welch
Author, Harvard Business Review
"Sir is simply the finest dog in the world!
Thank you Wayne. He's the best dog ever!"
Stan Kroenke
Owner, Los Angeles Rams and Denver Nuggets
Great dogs Wayne! They're a joy to own. All the best.
Dan Whitney
AKA Larry the Cable Guy
To say Leena is a good dog is an insult. She's a GREAT dog! We are very pleased. The companionship and security provided by Leena is beyond compare. Thank you Wayne. She's perfect.
Burt Reynolds
Actor, Director
Kong has been a real joy to own. He is a beautiful dog with a great temperament and expertly trained. Wayne was a real pro. Very Knowledgeable. Thanks Wayne! It's been great working with you.
Heath Shuler
US Congressman
Security is always a concern. There is no finer companionship and security than a well trained protection dog. There is no better provider of this type of dog than Wayne Simanovich. He knows what he's doing. Our dogs are a big part of our family.
Scottie Pippen
Chicago Bulls
Thanks Wayne. Just what we needed. We love him.
48 Years. One Standard. The Man Behind Every Dog.
My name is Wayne Simanovich. Training protection dogs since 1978 — that's not a marketing number. Nineteen years old when I started, and still doing it every day.
Competing against the best dogs and handlers in the world, across six countries, and placing dogs with executives, politicians, entertainers, athletes, and government officials. But the phone calls that matter most are the ones from families who just want to feel safe in their own home. Those calls come in every day.
The world is not a safe place. The stories come in daily. People who've had a break-in. People who live alone and don't sleep well. People whose jobs make them visible. People who just had kids and started thinking about security for the first time. The answer is always the same: a well-trained dog changes the equation.
A protection dog turns constant vigilance into quiet confidence. You stop checking the windows. You stop lying awake listening. The dog is listening for you. And it's also your companion, your family member, and a lot of fun. That's the whole point of Huggable Security.
Founded this company in 1978. Most of my competitors weren't born yet. Every piece of genetic material we breed from is personally selected, and the standard every dog has to meet is set by me. But this isn't done alone. My staff has been with me for decades — some of them more than thirty years. They're the reason this standard holds. It hasn't moved in 48 years, and it's not going to.
When your dog arrives at your door, it's the product of a time-honored system and a staff that has raised hundreds of dogs for families just like yours. We've changed a lot of lives. Welcome to Huggable Security.
4 Steps. Here's what you do To buy A Trained Security Dog.
1
We select an age group
We focus on three areas. Fully Trained Adults. Obedience-Trained Adolescents and occasional puppies from our heralded breeding program.
2
Schedule an interview
Tell us about your lifestyle. Help us in selection. This is paramount to our success. Dogs are individuals just like you. What's perfect for one home may not fit in another.
3
Prepare for Delivery
We'll guide you through our process then deliver to your door. Of course, you're always welcome and encouraged to visit. With a visit you'll see some of the top working German Shepherds and Belgian Malinois in the world. Hundreds of successful deliveries since 1978.
4
Have some fun
Enjoy the companionship, security and fun of owning a well-bred and well-trained working dog. You'll never be without one!
Every Objection. Addressed Directly.
Find out exactly which dog is right for your family - at no obligation.
Every family's security needs are different. Wayne's team will listen to your situation, walk you through what's currently available, and give you an honest recommendation. No pressure. No sales scripts. Just a team training at a world-championship level since 1978, helping you make the right decision.
Tell us what you're looking for
Wayne or a member of the team will reply within 24 hours.
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Calls answered personally by Wayne's team · Consultations are always free and no-obligation · Delivered to your door
Contact us
2618 Emmanuel Church Rd. Conover, NC, 28613
United States
866-726-2810
support@protectiondog.com
Mon–Fri 8am – 5pm EST Saturday 8am - Noon.
Huggable Security™ is a trademark of Wayne Simanovich at Protectiondog.com.
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